San Francisco-based brand, Quince, is redefining affordable luxury with its expanded Men’s Cashmere Collection, offering a range of high-quality essentials from apparel to home décor. Quince operates on a Manufacturer To Consumer (M2C) model, partnering directly with top suppliers to deliver premium products without the traditional retail markups, making luxury accessible to all.
The enhanced collection features new styles and colors, crafted from 100% Grade A Mongolian cashmere, sourced sustainably from Inner Mongolia. This premium wool is lightweight, three times warmer, and exceptionally softer and more durable than regular wool, offering breathable and insulating sweaters that are silky to the touch.
Thanks to Quince’s innovative business model, these luxurious sweaters are available at prices 50%-75% less than competing luxury brands, starting at $60, exclusively at quince.com, challenging the perception that high quality comes with a high price tag.
Key Themes Behind This Trend
- Redefining Affordable Luxury
- Quince is challenging the perception that high quality comes with a high price tag.
- Sustainable Sourcing
- Quince's expanded Men's Cashmere Collection features cashmere sourced sustainably from Inner Mongolia, appealing to environmentally-conscious consumers.
- Direct-to-consumer Model
- Quince's Manufacturer To Consumer (M2C) model allows for premium products at significantly lower prices, disrupting the traditional retail markups.
Where This Applies
- Fashion
- Quince's affordable luxury cashmere disrupts the fashion industry by offering high-quality products at lower prices through their direct-to-consumer model.
- E-commerce
- Quince's exclusive online retail platform, quince.com, disrupts the e-commerce industry by providing a direct channel for consumers to access affordable luxury cashmere.
- Sustainable Fashion
- Quince's sustainable sourcing of cashmere disrupts the sustainable fashion industry by offering environmentally-friendly luxury products without the high price tag.
