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Jeremy Gutsche Talks Product Development Tips

 - Feb 26, 2013
References: jeremygutsche
Innovation keynote speaker Jeremy Gutsche's offers a breadth of a useful business advice and product development tips. He provides unparalleled methods for achieving breakthrough results and reaching new levels of success. Gutsche believes that in today's uncertain market, it is imperative that businesses keep their eyes out for opportunity. Focusing on opportunities is an effective way to get ahead of the game while other players retract.

In his book -- which you can read for FREE here -- he references Steve Jobs' determination to invest in product design and development when other big brands were taking a break.

"At the turn of the century, the Internet bubble was collapsing. The tech market was a land of popped aspirations and broken dreams.

Three years later, Apple CEO Steve Jobs was under fire for still maintaining his Research and Development budget. Didn't he get it? Shareholders wanted Apple to reduce costs. The clairvoyant CEO defended his vision:

'What has happened in technology over the last few years has been about the downturn, not the future of technology. A lot of companies have chosen to downsize, and maybe that was right for them. We chose a different path. Our belief was that if we kept putting great products in front of [customers], they would continue to open their wallets. And that's what we've done. We've been turning out more new products than ever before.'

What Jobs didn't mention was that post-bubble economics enabled him to hire an army of affordable talent.

That same year, Apple launched iTunes. By 2008, four billion songs had been downloaded, and iTunes now rocks the market, selling more music that Wal-Mart."

An undying focus, like the one Apple stuck to, can lead to invention and breakthrough results.