The Basketball Pro Toy Pack Celebrates Basketball Stars' Toys
Rahul Kalvapalle — November 25, 2015 — Fashion
The Basketball Pro Toy Pack is a collection of shoes, released by Nike, that celebrates the childhood toys used three kids back in the day to inspire them to achieve great athletic feats in the future.
These three kids, LeBron James, Kobe Bryant and Kevin Durant used toys to visualize athletic feats they'd achieve in the future, and these toys are honored in the LeBron 13, Kobe X and KD8 shoes in a variety of child-friendly sizes.
While Bryant grew up admiring sword-wielding superheroes, Durant was into playing imaginative games using cars as players and a penny as the ball. These simple and innocent toys and games are represented in the Basketball Pro Toy Pack, which aims to humanize this world-beating superstars and prove to basketball-loving children that they too can dream big.
These three kids, LeBron James, Kobe Bryant and Kevin Durant used toys to visualize athletic feats they'd achieve in the future, and these toys are honored in the LeBron 13, Kobe X and KD8 shoes in a variety of child-friendly sizes.
While Bryant grew up admiring sword-wielding superheroes, Durant was into playing imaginative games using cars as players and a penny as the ball. These simple and innocent toys and games are represented in the Basketball Pro Toy Pack, which aims to humanize this world-beating superstars and prove to basketball-loving children that they too can dream big.
Trend Themes
1. Childhood Toy-inspired Products - Opportunities to create products based on childhood toys of celebrities to appeal to fans and inspire future generations.
2. Nostalgia Marketing - Marketers can use nostalgia to connect with consumers by invoking fond memories of their childhood toys.
3. Humanizing Athletes - Creating products that highlight the playful side of athletes and their relatable childhood experiences.
Industry Implications
1. Athletic Footwear - Brands can create limited edition sneakers inspired by childhood toys or games of athletes to generate interest.
2. Sports Merchandise - Opportunities to create merchandise inspired by childhood toys of athletes to appeal to fans and increase sales.
3. Toy and Game Industry - Collaborating with athlete endorsers to create branded toys and games to increase their connection with the target audience and extend their marketing reach.
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