Pastel Pre-Fall Fashion

The Tibi Collection is Colorful and Subtly Sporty

Transitioning into a cooler season is made all the easier thanks to the Tibi 2014 pre-fall fashion collection. Full of pretty pastels that blend into a richer palette, the line lets women hold onto a bit of summer. There is also a subtle sporty aesthetic that allows from some creative layering, especially on days that are both warm and cool at the same time.

With a few bold patterns here and there, the Tibi 2014 pre-fall fashion stands out all the more. Although captured against a snowy forest backdrop, the light layers featured in the pre-fall fashion collection suggests hope for a warmer season. Overcoats, dress and big hats steal the show in this studio photoshoot.

Sporty-luxe Fashion
Opportunity for athleisure brands to innovate by incorporating pastel colors and light layers into their collections.
Pastel Color Palette
Opportunity for beauty companies to introduce new makeup and nail polish colors that complement the pastel color trend.
Layering Pieces
Opportunity for fast fashion brands to provide versatile and trendy layering pieces for consumers to mix and match with their existing wardrobes.

Sectors Adopting This

Fashion
Fashion brands can capitalize on the subtle sporty trend and pastel color palette to create transitional pieces between seasons.
Beauty
Beauty companies can innovate by introducing new makeup and nail polish colors that complement the pastel color trend seen in fashion.
Fast Fashion
Fast fashion brands can provide affordable and trendy layering pieces that enable consumers to personalize their wardrobe and keep up with current fashion trends.
SCORE
1.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 31%
Activity 11%
Freshness 8%

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