It’s no secret that photoshopping is widely used in fashion and advertising. Nowhere is this more evident than in ad campaigns shot by Steven Meisel, and the Prada Spring 2010 ads are no exception. Youthful model Rasa Zukauskaite has the complexion of a Barbie (minus any sign of a tan) in these simplistic shots.
Aside from the heavy-handed retouching, the Prada Spring 2010 ads are beautiful. The stark, white background really allows the beautifully printed outfits and crystal detailing take center stage.
What Makes This Trend Stand Out
- Crystal-encrusted Fashion
- Opportunity for brands to explore the use of crystals and embellishments in their products to create more luxurious and eye-catching designs
- Photoshop-free Advertising
- Opportunity for brands to embrace more natural and authentic visuals in their ad campaigns, highlighting individuality and diversity
- Nostalgic Fashion Photography
- Opportunity for brands to incorporate vintage or retro elements in their campaigns to appeal to consumers' desire for nostalgia and simplicity
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to experiment with crystal embellishments and other design features to create unique and glamorous products
- Advertising
- Opportunity for advertising agencies to challenge traditional beauty standards and promote authenticity in their campaigns
- Photography
- Opportunity for photographers to incorporate vintage elements and creative direction into their fashion shoots, creating a unique style and aesthetic
