Post Malone recently graced the stage of the 2022 Summer Sonic Festival in Tokyo, and to celebrate the American singer’s iconic performance and his new album Twelve Carat Toothache, the artist has tapped Japanese graphic artist Verdy for a new merchandise collection.
The range features a Verdy-style twist on the singer’s album artwork, boasting a large butterfly print and the album name in Verdy’s signature font. The five-piece collection comprises two T-shirt designs and a black hoodie for apparel, while accessories include a Post Malone-branded butterfly trucker cap and a butterfly Post Malone x Verdy bandana design.
The Post Malone x Verdy collection is now available for pre-order on HBX, ranging from $20 to $180 USD.
Image Credit: Alex Hau, Hypebeast, Kan Chu, HBX
What Makes This Trend Stand Out
- Artist Merchandise Collaboration
- Opportunity for artists to collaborate with graphic designers or artists to create unique merchandise collections
- Signature Font Design
- Growing trend of artists or brands using custom signature fonts for their merchandise to increase brand recognition
- Iconic Print Designs
- Increased demand for iconic and unique designs on merchandise among consumers
Sectors Adopting This
- Music Industry
- Music artists can leverage merchandise collaborations to expand their brand and increase revenue streams beyond music sales
- Graphic Design Industry
- Opportunity for graphic designers to collaborate with artists or brands to create merchandise collections and increase exposure for their work
- Fashion Industry
- Opportunity for fashion companies to collaborate with artists or brands to create limited edition merchandise collections that appeal to a younger demographic
