Nike is giving its Air Max 97 lineup a little bit of an update with the release of the new Pink Air Max 97 sneakers.
While pink may not seem like the most groundbreaking color – especially from a brand that doesn't shy away from bright hues – it is a first for the Air Max 97s. The new Pink Air Max 97 feature the sneakers' classic chunky silhouette, but with a pastel pink color scheme. Like other Air Max 97 sneakers, the shoes feature 3M reflective overlays throughout, mini Swooshes stamped on the footbed, and translucent detailing on the sole.
The new Pink Air Max 97 release follows other collaborative Air Max 97 designs from earlier this year, including one with COMME des GARÇONS and another with Olympian Cheung Ka Long.
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Why This Trend Is Growing
- Pastel-colored Sneakers
- There is an opportunity for brands to experiment with different pastel hues and incorporate them into their sneaker designs.
- Chunky Silhouettes
- The chunkier the sneaker silhouette, the more popular it is. There is potential for brands to incorporate chunkier designs into their sneakers for their customers.
- Reflective Overlays
- Reflective overlays serve both an aesthetic and functional purpose in sneakers, so there is a chance to innovate with using reflective materials in unique ways.
Industries Being Reshaped
- Fashion Industry
- The fashion industry has a chance to experiment with new colors, shapes and materials in their sneakers to offer fresh and innovative designs.
- Athletic/ Sports Brands
- Companies in this category could incorporate different textures and materials to the shoe to make their sneaker stand out and for better performance.
- Retail Industry
- Retail firms can leverage e-commerce to market their new sneaker lines and reach new customers.
