The Blue Man
References: consumerist
14 years ago, Paul Karason had fair skin and freckles. Today, he's a deep shade of blue, all thanks to his infomercial purchase. He bought an apparent cure-all miracle product called colloidal silver, a substance made from mixing water and an electrical current.
"The change was so gradual that I didn't perceive it, and the people around me, likewise, it was just so gradual no one really noticed," Karason said. "It wasn't until a friend I hadn't seen in several months came by to my parent's place to see me and he asked, What did you do?'"
This is totally real. It's not makeup, paint a strange tattoo or dye -- his skin actually IS this color.
"The change was so gradual that I didn't perceive it, and the people around me, likewise, it was just so gradual no one really noticed," Karason said. "It wasn't until a friend I hadn't seen in several months came by to my parent's place to see me and he asked, What did you do?'"
This is totally real. It's not makeup, paint a strange tattoo or dye -- his skin actually IS this color.
Trend Themes
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Alternative Health Products — The use of unconventional items such as colloidal silver can lead to disruptive innovation opportunities in the health industry.
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Permanent Body Modifications — The trend of permanent body modifications like in colloidal silver can lead to innovative tattoo technologies.
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Infomercial Purchases — The increasing popularity of infomercial purchases can lead to new marketing strategies and product development.
Industry Implications
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Health and Wellness — The health and wellness industry can benefit from the trend of alternative health products like colloidal silver.
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Tattoo Industry — The tattoo industry can innovate new technologies to create permanent body modifications like colloidal silver.
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Marketing and Advertising Industry — The marketing and advertising industry can benefit from the trend of infomercial purchases by developing new marketing strategies.
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