Flirty Miami Couture

The Paul & Joe Spring Collection is Inspired by the Beautiful Miami Scene

The Paul & Joe Spring/Summer lineup is a playful and fun collection inspired by a lively American city. For the Spring/Summer 2016 season, the French label designed a collection centered around Miami, FL.

Drawing from classics like Scarface and Magnum P.I., the Paul & Joe Spring/Summer 2016 collection is riddled with palm tree print and metallic apparel. Halter maxi dresses complement the vibrantly patterned swimwear while the pastel pantsuits are a definite highlight within this collection. This collection also offers modern looks juxtaposed with retro hints. 80s jogging attire makes the perfect beachwear while sequin babydoll dresses display just the right amount of dazzle for an evening out in Miami.

The Paul & Joe Spring/Summer collection is sure to have every fashion fan in France looking rather American.

Retromania Fashion
Designing collections inspired by retro themes and styles to create playful and fun designs as seen in the Paul & Joe Spring/Summer 2016 collection
City-inspired Fashion
Creating fashion collections based on the vibe of different cities, like Miami-inspired Paul & Joe Spring/Summer 2016 collection, to appeal to a specific audience
Print and Metallic Craze
Incorporating playful prints and metallic fabrics into fashion collections to create bold and eye-catching pieces, like the Paul & Joe Spring/Summer 2016 collection

Where This Applies

Fashion and Apparel
With a creative approach in designing collections, the fashion industry can appeal to specific audiences and create bold and eye-catching pieces
Tourism and Hospitality
Cities that inspire fashion collections, like Miami, can promote tourism and hospitality by showcasing their unique culture and vibe
Graphic and Textile Design
With the demand for playful and fun designs that incorporate prints and metallics, graphic and textile design industries can capitalize on this trend and offer their expertise
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 72%
Freshness 8%