Direct-to-consumer jewelry brand Mejuri is building on the success of its cult-loved hoops, with 12 new styles, including its new Patra Oversized Hoops, Chunky Huggie Hoops, and Block Large Hoops.
Mejuri is well known for its chic, yet affordable jewelry, and its newest release is no exception. Available in 12 different styles, the brand's new hoops collection features sculptural silhouettes with smooth, textured, and diamond finishes. For instance, there's the Patra Oversized Hoops, which boast a unique triangle shape and a thick profile. On the other hand, the hunky Large U Hoops boast an elongated U-shape, which is a twist on a classic circular hoop.
As if the new hoops collection was not exciting enough, Mejuri has tapped Broadway and big screen star Reneé Rapp to show off the new earring and some next-level ear stacking.
Image Credit: Mejuri, <a rel='nofollow' href='https://hypebae.com/2024/1/renee-rapp-mejuri-jewelry-hoops-campaign'>hypebae</a>, <a rel='nofollow' href='https://mejuri.com/ca/en/collections/hoops-all-ways'>mejuri</a>
Key Themes Behind This Trend
- Sculptural Silhouettes
- The new hoops collection features sculptural silhouettes with smooth, textured, and diamond finishes.
- Unique Shapes
- The Patra Oversized Hoops boast a unique triangle shape and a thick profile, while the Large U Hoops feature an elongated U-shape.
- Next-level Ear Stacking
- Mejuri has tapped Reneé Rapp to show off the new earrings and some next-level ear stacking.
Where This Applies
- Jewelry
- Mejuri is a direct-to-consumer jewelry brand that offers chic and affordable designs.
- Fashion
- Reneé Rapp, a Broadway and big screen star, is collaborating with Mejuri to showcase the new earrings.
- E-commerce
- Mejuri's direct-to-consumer model allows for the easy purchase of their new hoop collection online.
