Those looking to purchase a gift that gives back this holiday season may be drawn to the ‘ONE COMMUNITY’ Black Canvas Shoe. The new initiative was launched by City Shred alongside a collaboration with George Sully, Founder of Black Designers of Canada, and six coaches and motivators from Toronto, Vancouver, and Montreal. The custom show is now available for pre-order for $115 as is, or $150 for a customized pair painted by a local youth artist with symbols of "love, peace, and BLM."
100% of all the net proceeds will be donated to 'The Foundation' and City Shred is will match donations with the aim of raising $15,000. In addition, the first 100 pairs sold will also include a complementary wellness package from leading brands.
Image Credit: City Shred
Key Themes Behind This Trend
- Community-supporting Shoes
- Opportunities for shoe brands to collaborate with charities and support marginalized communities.
- Customizable Shoes with a Purpose
- Opportunities to tailor shoe designs to consumer preferences while also supporting social causes.
- Gifting with a Purpose
- Opportunities for companies to offer socially responsible gift options that give back to communities in need.
Where This Applies
- Footwear
- Shoe brands can explore collaborations with charitable organizations and offer customizable designs to support social causes and marginalized communities.
- Socially Responsible Retail
- Opportunities for retailers to offer consumers socially responsible gift options that support communities in need and charitable organizations.
- Charitable Organizations
- Charities can collaborate with companies to create unique products that support their cause and increase awareness for their mission.
