Cutting-Edge Steaming Coat Hangers

On Aqua Removes Creases from Your Clothes While in the Closet

Just imagine the wonderful convenience of hanging your wrinkled garments up in your wardrobe and removing them later, freshly pressed. The On Aqua would make this daydream a reality, should the Electrolux Design Lab stage 2 idea be adopted for actual production. What we have here is a fabric steamer that's shaped like a coat hanger, able to perform one of the most tedious of household chores while you carry on with your day.

Amanda Jean Tichenor incorporated a group of color-coded controls to let you easily set the innovative laundry device to your desired settings. Before you hang your work shirt or dress over top of the On Aqua, you can mold the appliance's shape to better accommodate it, and even pull down the perforated material to fill the garment completely.

Closet Steaming
The On Aqua coat hanger steamer points to a future where people can steam their clothing in their closet.
Household Appliances Shape Modification
The ability for the On Aqua to mold its shape to accommodate different clothes indicates a trend towards household appliances being adjustable and customizable.
Innovative Laundry Devices
The On Aqua's color-coded controls is a sign of innovative features being integrated into laundry devices.

Sectors Adopting This

Home Appliances
Manufacturers in the home appliances industry can explore innovative designs for household items that help reduce the time spent on chores.
Clothing Care
The ability for people to care for their clothes in a closet could indicate a disruption in the clothing care industry, and encourage the development of new products that require less maintenance.
Smart Home
The On Aqua could be incorporated into smart home technology, providing seamless and automatic garment care to people with busy lifestyles, signalling a potential shift in the smart home industry towards practical applications of IoT devices.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 46%
Freshness 8%