Revived 00s-Era Sneakers

Oakley Factory Team Launches New 'Flesh Pack' Sneakers

Brain Dead's Oakley Factory Team has unveiled another new collection that features three vintage shoe designs, each of which borrows elements from the brand's archival sneakers: the 'Flesh,' 'Flesh Sandal,' and the 'Chop Saw.'

The seasonal collection reinterprets Brain Dead's 'Flesh' shoe, as well as its 'Flesh Sandal' via new colorways and design elements. For example, the reimagined Flesh sneaker features contemporary characteristics such as all-black, ostrich-style leather uppers. Meanwhile, the new Chop Saw silhouette revives a vintage design from the early 2000s and features a sole with a unique saw tooth structure.

For those interested, the new Factory Team Flesh Pack is set to drop on November 17. However, the Brain Dead x Factory Team Chop Saw won't be abe available to purchase until December 13.

Image Credit: We Are Brain Dead

Revived 00s-era Sneakers
Opportunity to revive vintage sneakers with contemporary characteristics.
Seasonal Collection Reinterpretations
Opportunity to introduce new colorways and design elements.
Unique Sole Structures
Opportunity to innovate shoe soles with unique features.

Where This Applies

Footwear
Industry-wide opportunity to revisit past designs and incorporate new details.
Fashion
Fashion industry opportunity to incorporate vintage designs with contemporary elements.
Retail
Retail industry opportunity to promote and sell limited edition seasonal collections.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 94%
Freshness 14%