Activewear company Nike recently debuted a new iteration of its widely popular Nike Air Max 90 titled 'New Species.' Fans of the iconic shoe can now sport the latest addition that includes a lime green chunky sole and forest green logo detailing. The new shoe also boasts a snakeskin texture at the toe, side, and tongue for an added fashion-forward aesthetic.
The new Air Max 90's New Species is perfect for consumers who are seeking a reptilian or alien aesthetic thanks to its unique design. The otherworldly shoe is set to launch in Europe on September 26th and is available to purchase for €160 / £120 at Nike stores and select retailers including Sneakersnstuff and Afew.
Why This Trend Is Growing
- Chunky Sneakers
- Opportunity for footwear brands to capitalize on the popularity of chunky sneakers with unique and eye-catching designs.
- Fashion-forward Aesthetics
- Opportunity for fashion brands to incorporate unique textures and alien/reptilian themes into their products.
- Limited Edition Releases
- Opportunity for brands to create hype and exclusivity around limited edition sneaker releases.
Industries Being Reshaped
- Footwear
- Disruptive innovation opportunity for footwear brands to create bold and unconventional designs that appeal to fashion-forward consumers.
- Fashion
- Disruptive innovation opportunity for fashion brands to experiment with textures and themes that cater to consumers seeking unique and otherworldly aesthetics.
- Retail
- Disruptive innovation opportunity for retailers to capitalize on the hype surrounding limited edition sneaker releases and create unique shopping experiences for customers.
