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The New Balance MRT580 'REVlite Pack' Campaign is Oriental-Themed

 - May 22, 2014
References: newbalance & hypebeast
To market the latest New Balance MRT580 'REVlite Pack,' the hip sneaker brand decided to pay tribute to Japanese artwork with these creative sneaker-infused landscape illustrations. The ad images show the New Balance MRT580 sneakers cleverly infused into Japanese-style scenery.

The New Balance MRT580 'REVlite Pack' ingeniously celebrates the release of its newest reflective running shoes with a fun and original ad campaign. Instead of taking a photo of the sneakers straight-on, as many athletic brands tend to do, New Balance infused the colorful, holographic sneakers into pieces of artwork. The pink, blue and turquoise pigskin running shoes stand in as fundamental parts of the art piece. For example, one watercolor image depicts traditional Japanese fishermen hauling out several pairs of New Balance MRT580 sneakers from the depths of the ocean.