MR PORTER's SS 2014 Collaborates With WOOYOUNGMI
Vasiliki Marapas — June 6, 2014 — Fashion
References: mrporter & highsnobiety
The MR PORTER SS 2014 capsule collection features the up-and-coming brand 'WOOYOUNGMI.' The label, which was born in South Korea and is currently based out of Paris, is a natural choice for MR PORTER; its capsules tend to be commercialized platforms for higher end designers.
Ms. Wood Youngmi aimed to create a thoughtful evolution with the offerings. She says, "I was particularly inspired by the colors of minimal natural landscapes: sky blue, desert terra cotta and cactus green." Each of those colors are carefully incorporated into the brand's casual T-shirts, button-ups, shorts, sweatpants, sneakers and bags.
Fans of MR PORTER will not be disappointed by the brand's latest collaboration, which continues to offer effortless, casual menswear.
Ms. Wood Youngmi aimed to create a thoughtful evolution with the offerings. She says, "I was particularly inspired by the colors of minimal natural landscapes: sky blue, desert terra cotta and cactus green." Each of those colors are carefully incorporated into the brand's casual T-shirts, button-ups, shorts, sweatpants, sneakers and bags.
Fans of MR PORTER will not be disappointed by the brand's latest collaboration, which continues to offer effortless, casual menswear.
Trend Themes
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Effortless Menswear — Opportunities for designers and brands to collaborate and create similar comfortable and casual menswear collections that appeal to customers.
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Global Designer Collaborations — Opportunities for high-end designers to collaborate and create exclusive, commercialized collections for e-commerce platforms and retailers, reaching customers worldwide.
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Inspired Color Palettes — Opportunities for designers and brands to experiment with and draw inspiration from minimal natural landscapes and incorporate them into their collections.
Industry Implications
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Fashion — Fashion labels and retailers can collaborate with up-and-coming brands to produce unique and casual collections that appeal to a wider audience.
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E-commerce — E-commerce platforms can seek out collaborations with high-end designers to offer exclusive collections to their customers, increasing their market value.
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Design — Designers can focus on incorporating minimal natural landscapes' color palettes into their work, thus creating a unique aesthetic and disrupting the traditional design industry practices.
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