Timeless Urban Collections

PrettyLittleThing Debuted a New Molly-Mae Edit in Time for Fall

Just in time for transitional weather, PrettyLittleThing has released a new Molly-Mae edit. The chic new capsule features timeless neutrals that will take you from day to night effortlessly. Paying tribute to the "clean girl aesthetic," the series boasts oversized tonal blazers, point puffers, and trending tailored trousers. The range of versatile pieces includes intricate cut out detailing, easy-to-wea separates, figure-enhcacing jumpsuits, and other key transitional pieces perfect for the autumn and winter season.

Molly-Mae is an English social media influencer who was a runner-up in the fifth series of the reality dating show Love Island. She has also been the creative director of PrettyLittleThing since 2021.

The entire PrettyLittleThing Molly-Mae edit is now available to purchase online.

Image Credit: PrettyLittleThing

Timeless Neutrals
Businesses can create capsule collections featuring versatile, neutral pieces that can easily transition between different styles and seasons.
Clean Girl Aesthetic
Businesses can leverage the trend towards clean, minimalist aesthetics to create wardrobe staples that appeal to consumers looking for sustainable, versatile fashion options.
Intricate Cut-out Detailing
Businesses can incorporate intricate cut-out detailing into their designs to create fashion-forward pieces that stand out from traditional wardrobe staples.

Industries Being Reshaped

Fashion
Fashion companies can take advantage of the timeless neutrals trend by creating versatile pieces that can be worn in a variety of settings.
Social Media Influencers
Social media influencers like Molly-Mae can collaborate with fashion companies to create capsule collections that reflect their unique style and appeal to their followers.
E-commerce
E-commerce companies can leverage the trend towards sustainable, versatile fashion options by offering curated collections of wardrobe staples that appeal to a wide range of consumers.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 34%
Freshness 14%