Fluid Plastic Footwear

The Melissa x Zaha Hadid Collaboration is a Match Made in Heaven

The Melissa x Zaha Hadid collaboration has resulted in a futuristic piece of footwear that could easily make it into the next big sci-fi blockbuster. Taking on a fluid and organic form, the design is achieved through the use of plastic, which appears to be the perfect material for the famous Iraqi-British architect. A completely different breed from the United Nude collab Hadid did just last month, there is a softer, ballerina-like aesthetic to it.

Made using advanced digital modeling techniques, the Melissa x Zaha Hadid shoe looks very ergonomic. As Design Milk points out, "Resting against the foot like a second skin, the shoes aim to blur the boundary between body and object." The Brazilian footwear company and talented architect have outdone themselves this time.

Fluid Design
There is a trend towards fluid, more organic forms in design which can be achieved with plastic and advanced digital modeling techniques. Companies in design and fashion industries can explore this trend to create futuristic and ergonomic products.
Collaborative Fashion Collections
Collaborations between renowned designers and brands can result in innovative fashion collections that combine unique perspectives and inspirations. Companies in fashion and retail industries can benefit from these collaborations to attract new customers and enhance brand reputation.
Sustainable Materials
There is a growing trend towards using sustainable and eco-friendly materials in fashion products such as shoes. Companies in fashion and manufacturing industries can explore this trend to design and produce more environmentally responsible products.

Who This Affects Most

Fashion
The fashion industry can benefit from the trend of using fluid design, collaborating with renowned designers, and promoting sustainable materials in the production of products such as shoes.
Design
The design industry can explore the trend of fluid design and collaborate with companies in other industries to create innovative and ergonomic products that blur boundaries between the body and object.
Manufacturing
The manufacturing industry can benefit from the trend of using sustainable materials in footwear production to meet increasing demand for eco-friendly and responsible products.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 77%
Activity 48%
Freshness 8%