During SARS, many people wore face masks and it wasn't exactly the friendliest sight; so to make that look a little less intimidating, the Masclear was created.
Dwellers in large urban cities, especially Japan, are frequent users of face masks for fear of pollution and even diseases. It's not a sight most want others to see them in, but it's also necessary for the right reasons. Thanks to the Masclear, that problem may be eliminated once and for all. The accessory contains a translucent plastic shield that's barely noticeable with the exception of the white brace that holds it. Much like the other face masks, the Masclear helps stop the wearer's saliva and breath from spreading to fellow pedestrians.
The Masclear is available in different sizes to accommodate different fittings.
What's Driving This Trend
- Translucent Face Masks
- Disruptive innovation opportunity: Creating face masks with translucent plastic shields for a less intimidating look.
- Urban Pollution Protection
- Disruptive innovation opportunity: Developing face masks specifically designed to protect against urban pollution and diseases.
- Personalized Fitting Accessories
- Disruptive innovation opportunity: Designing face masks with adjustable sizes to cater to different fittings.
Who This Affects Most
- Fashion and Accessories
- Disruptive innovation opportunity: Introducing a new category of fashionable and less intimidating face masks to the market.
- Healthcare and Wellness
- Disruptive innovation opportunity: Creating face masks that provide efficient protection against pollutants and diseases for urban dwellers.
- Personal Protective Equipment
- Disruptive innovation opportunity: Developing face masks with customizable fitting options for enhanced comfort and effectiveness.
