Debonair Fighter Editorials

Sean O'Pry Stars in the Man of The World Magazine Summer 2014 Issue

Sean O'Pry stars as a fighter by day, debonair gentleman by night in the 'Kingsway' editorial for the Man of The World Magazine Summer 2014 issue.

O'Pry comes out swinging for photographer Boo George, outfitted in a pair of boxing gloves and a determined expression. If his fighter's stance is any indication, I definitely wouldn't want to be his opponent. O'Pry looks like he will give no mercy to whoever has the misfortune of being in the ring with him.

However, this unrelenting fighter sure does clean up nice! In the other half of the shots, O'Pry looks downright spiffy, dressed in a tailored suit and polished shoes. This championship boxer is a bonafide heartthrob who proves he can look good both inside and out of the ring.

Fighter Fashion
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Boxing-inspired Lifestyle
Disruptive innovation opportunity: Create fitness programs and products that incorporate boxing techniques and combine them with luxury and style.
Dual Identity Branding
Disruptive innovation opportunity: Help individuals express their multiple identities by offering fashion and lifestyle products that cater to both their fighter and gentleman personas.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Integrate athletic wear and high fashion to create a new category of clothing that appeals to both athletes and fashion-conscious consumers.
Fitness
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Personal Branding
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SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
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  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 65%
Freshness 8%

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