New Balance has debuted a new MADE in USA sneaker with Teddy Santis dubbed the ‘Macadamia Nut’ colorway. The sneaker boasts contrasting tones of beige, brown, and black for a classic neutral-toned wardrobe addition. The underlays feature a cream ‘Incense’ color, while the suede overlays feature a sandy beige ‘Macadamia Nut’ shade, pointing to the sneaker’s name. Bold black tones on the ‘N’ emblem, sole, and lining contrast the lighter shades seen throughout, while a pop of red can be found on the New Balance tongue branding.
This collaboration joins the list of many Teddy Santis projects in cooperation with New Balance. The new MADE in USA 990v1 ‘Macadamia Nut’ is slated for a June 30 release, priced at $190 USD.
Image Credit: New Balance
Why This Trend Is Growing
- Neutral-toned Sneakers
- The popularity of neutral-toned sneakers offers an opportunity for companies to design and market sneakers with a minimalist aesthetic.
- Collaborations with Designers
- Collaborations with designers, such as Teddy Santis, can bring a fresh perspective to sneaker design with unique colorways and textures.
- Made in USA Sneakers
- The trend towards domestically produced goods provides an opportunity for companies to highlight their Made in USA sneakers as a selling point.
Industries Being Reshaped
- Fashion
- Fashion companies can capitalize on the popularity of neutral-toned sneakers by creating entire collections based on this aesthetic.
- Design
- Designers can collaborate with sneaker companies to create unique and stylish designs for sneaker enthusiasts.
- Manufacturing
- Domestic manufacturers can invest in producing sneakers domestically to appeal to consumers who prefer to buy Made in USA products.
