Called 'Illumi,' these light-up sneakers are a far cry from the ones that most people had or longed for as children.
The brand came out with an objective to create light-up sneakers that did not require the use of LED dots to emit a glow, but rather that feature a singular LED strip. After four years of research and prototyping, Illumi came together. The shoes come in classic sneaker forms that come in either black, white or both -- and each of the shoes are surrounded by a thin strip of LED lighting. The lights are turned on or off using a hidden button that is placed on the sole of the shoe's platform.
These light-up sneakers offer a sophisticated interpretation of what is normally considered to be a children's fashion statement.
Key Themes Behind This Trend
- Minimalist Light-up Sneakers
- Opportunity for brands to create adult versions of light-up sneakers that feature a singular LED strip.
- Sophisticated Children's Fashion
- Chance to explore sophisticated interpretations of children's fashion statements.
- Hidden Light-up Technology
- Potential to incorporate hidden buttons and LED lighting in various fashion products.
Where This Applies
- Footwear
- Innovation opportunity for footwear brands to integrate light-up technology in adult sneakers.
- Fashion
- Opportunity for fashion brands to create sophisticated children's fashion with light-up elements.
- Technology
- Chance for technology companies to develop hidden buttons and LED lighting solutions for fashion products.
