The Levi's Facebook Timeline is a museum of classic garments that documents the company's history while intermingled with fan submissions.
Jean giant Levi Strauss & Co. has been around for a long time, and has undoubtedly played a part in many people's memories, so it has launched its Facebook Timeline on May 1st (a shout out to the signature 501 jean) to help archive their impressive past. Anybody can submit photographs of their fondest memories in Levi's to be displayed alongside milestones in the company's history. Highlighting moments like the liberation of women's fashion and the part that its jeans played, Levi's attempts to show how it is so much more than a corporate giant.
Timeline is used in a comprehensive way to tell Levi's story, just as their jeans so dutifully tell yours.