The M Le Monde Le Minitop editorial is currently being showcased as a part of the publication's May 2014 issue. Model Eleonora Baumann is at the center of the production which was shot by photographer Matteo Montanari.
By focusing on busy city streets in Le Minitop, Montanari infused the images with a sense of drama and cinematic appeal. The shots appear much like outtakes from a film reel, an offshoot of Baumann's dramatic strides while clad in knee-high boots and crop tops.
Stylist Marine Chaumien stuck to the revealing overtones of Le Minitop with large cut outs, small shorts and bare midriffs. Together the pieces gave way to outfits that are appropriate for warm weather, especially for those looking to make daring statements.
Key Themes Behind This Trend
- Cinematic Street Style
- Opportunity for retailers and fashion brands to collaborate with film production companies and incorporate the drama and cinematic appeal of busy city streets in their promotional material and campaigns.
- Revealing Fashion Statements
- Opportunity for clothing brands to create more daring and revealing outfits that are appropriate for warm weather and will make fashion statements.
- Photography-inspired Fashion
- Opportunity for designers and brands to create clothing lines and collections inspired by artistic photography, incorporating the use of props, settings, and special effects in their fashion shoots and advertisements.
Where This Applies
- Fashion
- Fashion retailers, brands, and designers can take advantage of the trends and incorporate them into their products and marketing strategies.
- Film and Photography
- Production companies, photographers, and filmmakers can collaborate with fashion brands to incorporate their unique cinematic and artistic techniques into fashion shoots and advertisements.
- Marketing and Advertising
- Marketing and advertising agencies can use the trends to create unique and attention-grabbing campaigns that incorporate cinematic street style and artistic photography elements.
