Playfully Pastel Fashion

The Lauren Moffatt Spring Collection is Femininely Loose-Fitting

It isn't too late to get down with the Lauren Moffatt Spring 2014 collection. Full of playful patterns, pale pastels and loose-fitting silhouettes, the line offers the perfect way to greet warmer weather in style. While most people might be hunkering down for the winter season, others will be coping by preparing for their spring and summer wardrobes and that is where the Lauren Moffatt collection comes into play.

With a strong aquatic theme in the form of seahorses and starfishes, the Lauren Moffatt Spring 2014 collection focuses along of impeccable separates that can easily be mixed and matched. When viewing the looks, it would be hard not to think of beach houses, yachts and charming towns.

Pastel Fashion
Opportunities for the development of eco-friendly and sustainable textile materials and processes for pastel-colored garments to meet the rising demand for eco-conscious fashion.
Mix-and-match Separates
Development of intuitive online fashion platforms for customers to mix-and-match separates and purchase entire outfits based on their specific style preferences.
Aquatic Theme
Opportunities for water-resistant and quick-drying fabrics for aquatic-themed fashion pieces to increase versatility and convenience.

Who This Affects Most

Fashion and Textile Manufacturing
Development of eco-friendly and sustainable textile materials and processes is a key innovation opportunity for this industry.
E-commerce and Fashion Retail
Intuitive online fashion platforms for customers to mix-and-match separates and purchase entire outfits have the potential to disrupt the traditional brick-and-mortar retail industry.
Textile Technology and Fabric Design
Development of water-resistant and quick-drying fabrics for aquatic-themed fashion pieces is a key innovation opportunity for this industry.
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 50%
Freshness 8%