Strange Scent-Detecting Stunts

The LAHWF Smelling People Prank Approaches Strangers

Catch the reactions of complete strangers as they receieve compliments on how they smell in the LAHWF Smelling People Prank. This was a stunt that aimed to test both individuals' person boundaries and their reaction to unconventional praise. The main prankster behind this stunt, Andrew Hales, took on the embarrassing mission of smelling complete strangers in Salt Lake City’s City Creek Ceneter.

As part of Losing All Hope was Freedom (LAHWF), Hales approached individuals of varying ages, blatantly sniffed them and told them he liked the way they smelled. All of the reactions were 100 percent authentic and ranged from appreciative to creeped out. No stranger to comedy pranks, Hales has also attempted comedy pranks trying to hold a stranger's hand and hold doors open for individuals at an awkward distance.

Although at some points the video gets too creepy to watch, imagine how the individuals who didn’t know this was a prank felt? The LAHWF Smelling People Prank could also double as a societal public service announcement to remind individuals to always wear your deodorant.

Prank Marketing
Marketers could take advantage of pranks as a way of getting attention for their products or services.
Personal Space Invasion
Companies could explore the use of personal space invasion as a way of creating engaging and memorable experiences for their customers.
Authentic Reactions
Brands can tap into the power of capturing authentic reactions to create content that resonates with their audience.

Industries Being Reshaped

Advertising
Advertising agencies could use pranks as a way of creating viral content for their clients.
Event Planning
Event planners could incorporate personal space invasion tactics to create unique and memorable events for their clients.
Market Research
Market researchers could use the concept of capturing authentic reactions to gain insight into consumer preferences and behaviors.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 17%
Freshness 8%