Nike is releasing a new 'SB Dunk Low' and an 'SB Bruin Mid' as a part of a capsule designed by the sneaker brand and professional skater John Rattray. The capsule focuses on spreading awareness and engaging in conversation about mental health and suicide prevention, achieved through Rattray’s ‘Why So Sad?’ fundraising campaign.
The 'SB Bruin Mid' official imagery has recently been unveiled, showcasing a brown suede sneaker with contrasting yellow laces. The Nike Swoosh has been redone in a baby blue shade, while Rattray’s ‘Predatory Bird’ emblem graces the heels and right insole. “Why So Sad?” decorates the inside of the tongue unit, referencing Rattray’s mission.
The ‘Why So Sad?’ Nike SB collection arrives in the last quarter of 2022 via skate retailers.
Image Credit: Nike
What Makes This Trend Stand Out
- Mental Health-focused Fashion
- There is potential for fashion brands to collaborate with mental health advocates and create collections that promote awareness and engage in conversations about mental health and suicide prevention.
- Socially Conscious Capsules
- Creating capsule collections with a social cause in mind is an opportunity for brands to give back to society and increase brand loyalty among socially responsible consumers.
- Activism Through Art
- Artists, designers, and brands can collaborate to create artwork and designs that raise awareness for social issues and contribute to positive social change.
Sectors Adopting This
- Fashion
- Fashion brands can benefit from collaborating with mental health advocates and creating clothing collections that promote mental health awareness.
- Social Impact
- Companies can create social impact by partnering with non-profit organizations and creating capsule collections with a portion of the proceeds going towards a social cause.
- Art and Design
- Artists and designers can use their skills to create thought-provoking designs and artwork that promote social change and raise awareness for social issues.
