Get your swim trunks on because the Johanna Jonsson August 2011 Madame Germany editorial splashes into summer with striking style. The shoot features unusual, form-fitting styles ready for either summer or fall that strike a balance between modern elegance and retro chic.
The body of colors used move from neutrals to mustard yellows and offer a diverse array of shapes and textures. Shot in a swimming pool stadium, the unusual shoot does not feature any swimwear, yet Johnson does not look out of place. The avant-garde editorial was shot by Angie Gassner & Thomas Maile for the spread entitled 'Deux Pieces.'
Implications - Fashion photography is most appealing to consumers when the styles interact with settings that compliment and oppose them simultaneously. The relationship between the subject and her surroundings is equally as important to the visual appeal of a shoot as the relationship between the subject and the clothes.
What Makes This Trend Stand Out
- Swimwear Editorial Trends
- Innovative and unusual swimwear editorials, shot in unique locations, with a focus on the relationship between subject and surroundings, offer opportunities for disruptive innovation in the fashion photography industry.
- Form-fitting Swimwear
- The use of form-fitting swimwear in editorial shoots, which can be styled for summer or fall, presents opportunities for innovation in the swimwear industry.
- Alternative Color Palettes for Swimwear
- The use of unconventional colors in swimwear editorials, such as mustard yellows, provides opportunities for disruptive innovation in the swimwear industry.
Sectors Adopting This
- Fashion Photography Industry
- Incorporating unique locations and a focus on the relationship between subject and surroundings can disrupt the fashion photography industry.
- Swimwear Industry
- Exploring form-fitting swimwear and alternative color palettes can lead to disruptive innovation in the swimwear industry.
- Fashion Industry
- Combining unconventional swimwear with contemporary styling for summer or fall presents opportunities for disruption in the fashion industry.
