While their recent Cruise ad campaign took place at the swimming pool, the Spring/Summer 2009 Jimmy Choo ads follow model Angela Lindvall all around.
Terry Richardson returns as the photographer and captures Angela taking a stroll along Fifth Avenue, hanging by the pool, and heading to a night party.
Angela manages to showcase just how sharp these killer Jimmy Choo shoes look by poking herself in the thigh with the heel of the shoe.
Implications - Consumers are constantly looking for ways to inject some sort of luxury into their lives. Everyday products that feature a glamorous element are appealing to those who can't afford the most high-end items. Companies trying to increase their appeal could focus on this.