Jessica Gonsalves has confirmed that she will be participating in a collaboration with ASICS as a part of The ASICS Collective. The result is a collaborative ASICS GEL-NIMBUS 9 silhouette that fuses the unique aesthetics of the ASICS label and Jessica Gonsalves, who is also known as the co-founder of Procell vintage. Gonsalves uses a combination of white and iridescent materials to cover the uppers of the sneakers, drawing influence from the ocean. Gonsalves teased the ad's launch on Instagram, coupling the upcoming release with chic beachwear including a translucent collared dress and a knit sarong.
The ASICS x Jessica Gonsalves campaign features model Kalysse Anthony. On October 22, the Jessica Gonsalves x ASICS GEL-NIMBUS 9 will be available through Procell Vintage in New York. We estimate that the collaborative model will cost $170 USD.
Image Credit: Jessica Gonsalves
What's Driving This Trend
- Iridescent Textile
- Opportunities to explore the use of iridescent materials in various industries, particularly in fashion and footwear.
- Sneaker Collaborations
- Potential for more brand collaborations in the footwear industry to create unique designs and attract new customers.
- Vintage Aesthetics
- A growing trend of incorporating vintage elements into contemporary designs across various industries.
Who This Affects Most
- Footwear
- Collaborations between footwear brands and designers to create innovative and unique designs using materials such as pearlescent textiles.
- Fashion
- Incorporating iridescent materials into fashion designs and collaborations with vintage aesthetics to create unique pieces.
- Advertising
- Influencer marketing through social media platforms such as Instagram to promote collaborations and product launches.
