In a genius marketing effort, Bluetooth headset makers, Jawbone is capitalizing on the recent hands-free law by offering a $20 discount on their new Jawbone model to anyone who has gotten such a traffic ticket. Gotta love it!
Jawbone has set up a special section in its website that is synchronized with the public ticketing records. You simply choose the state where you received the infraction and the ticket number and you are set to get a brand new Jawbone Bluetooth Headset at $20 less than its normal price.
I think this is awesome. People with tickets will have a motivation to buy the headset (and avoid future tickets) and Jawbone will sell more headsets. Everyone will be happy.
Check out more Jawbone trends:
What Makes This Trend Stand Out
- Hands-free Technology
- The trend towards hands-free technology creates opportunities for disruptive innovation in the design and development of new Bluetooth headsets.
- Incentivized Marketing
- The use of rewards, such as discounts or promotions, to encourage desired consumer behavior offers opportunities for disruptive innovation in marketing strategies.
- Ticketing Data Integration
- The integration of ticketing records with marketing campaigns presents opportunities for disruptive innovation in leveraging data analytics and personalized promotions.
Sectors Adopting This
- Consumer Electronics
- The consumer electronics industry can leverage the trend of hands-free technology to develop and market innovative Bluetooth headsets that enhance user experiences and comply with hands-free laws.
- Marketing and Advertising
- The marketing and advertising industry can explore disruptive innovation in incentivized marketing strategies that leverage consumer behavior data to drive sales and customer engagement.
- Data Analytics
- The data analytics industry can capitalize on the integration of ticketing records and marketing campaigns by offering solutions and tools that enable businesses to extract insights and personalize promotions based on consumer behavior.
