Featured in the magazine's Spring/Summer 2012 issue, the Jake Shortall Open Lab editorial stars the British badboy. Sporting an abundance of street-savvy casuals, Jake is a vision in youthful wardrobe selects inspired by an English punk-rock aesthetic.
From comfy pullovers and color-blocked shirts to oversized kilts, this rowdy and raw shoot is spontaneous and filled with personality. Styled by Open Lab's fashion director Nickque Patterson, Jake is a vision in statement logo tees, vibrant shorts and low-rise trousers.
Photographed by Diana Chire, the Jake Shortall Open Lab editorial features gritty portraits lensed in a playground setting. The model stands, lounges and jumps in a fun shoot that will remind you of the freedom of your childhood days.
Key Themes Behind This Trend
- Street Style Photo Shoots
- Opportunities abound for fashion magazines and brands to showcase their clothing lines in dynamic, outdoor settings.
- Punk-inspired Fashion
- Designers can capitalize on the renewed interest in punk rock fashion by creating styles that riff on the classic era while still incorporating modern elements.
- Grungy Youthful Attire
- There is a growing demand for clothing lines that lean into the rebellious, experimental looks of punk rock and grunge while still retaining their own unique style and identity.
Where This Applies
- Fashion Photography
- There is ample opportunity in the fashion industry for photographers to showcase their talent by crafting photo shoots that capture rebellious and unique styles in dynamic outdoor settings.
- Streetwear Fashion
- Clothing lines that draw inspiration from punk rock and grungy 90s fashion have the potential to appeal to younger customers who are looking for unique, expressive clothing choices.
- Youth-oriented Marketing
- Incorporating a raw, youthful aesthetic in branding and marketing campaigns can help companies appeal to a younger generation of consumers who value authenticity and individuality.
