"I dont wanna plan my life around my batteries" is just one of the provocative statements from iDon't, the anti iPod campaigners. But they're not simply frustrated consumers, they're flogging their own MP3 player and causing controversial debate across the blogosphere in London.
Implications - As the world becomes more obsessed with Apple products, there are those who have other opinions. With so many iPod-obsessed consumers and the overbearing ads of these products, there are many who are looking for better alternatives. Tech companies need to take advantage of this audience instead of imitating what Apple does with slight differences. These businesses must set itself apart or vastly improve upon Apple products if it truly wants to be a competitor against Steve Jobs' company.