This Interactive Wall by Wildbytes Turns the Public into Heroes
Tia Clarke — April 14, 2013 — Art & Design
References: creativereview & designtaxi
This interactive wall by Wildbytes creative studio has been installed in the streets of New York and Madrid so that passer bys can get a glimpse of what being a superhero could be like.
Anything that allows normal people to inject a bit of superhero fantasy into their lives will definitely go down as a treat with the public. This interactive technology allows people to see themselves flying through cities just like a superhero would. The wall works by creating real-time special effects with sounds effects added too. People can become superhuman by throwing fireballs, turning into a giant or flying off into the distance.
The project is simply entitled 'Superheros,' and is a Kinect-controlled projection that integrates viewers into the wall of brightly colored and pixelated motion graphics.
Anything that allows normal people to inject a bit of superhero fantasy into their lives will definitely go down as a treat with the public. This interactive technology allows people to see themselves flying through cities just like a superhero would. The wall works by creating real-time special effects with sounds effects added too. People can become superhuman by throwing fireballs, turning into a giant or flying off into the distance.
The project is simply entitled 'Superheros,' and is a Kinect-controlled projection that integrates viewers into the wall of brightly colored and pixelated motion graphics.
Trend Themes
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Interactive Projections — Innovative technology that allows people to interact with graphics in real-time creates disruptive opportunities in experiential marketing.
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Superhero Fantasy — Utilizing superheroes as a marketing strategy can offer disruptive innovation opportunities in industries such as entertainment and advertising.
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Real-time Special Effects — The use of real-time special effects can revolutionize the film industry by providing a cost-effective alternative to post-production editing.
Industry Implications
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Experiential Marketing — Incorporating interactive projection technology can provide a unique and engaging experience for consumers, ultimately increasing brand awareness and customer loyalty.
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Entertainment — Superhero themed projects and events can offer a new form of entertainment, attracting both fans and casual audiences to movies and TV shows.
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Film Production — Real-time special effects technology can save time and money during production and potentially create new opportunities for filmmakers to experiment with new techniques.
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