'Cortica,' a UK-based footwear brand that was founded back in 2013, is set to released its 'Infinity Knit 2.0' just in time for fall.
Made with a mesh and knit material on the upper, the sneakers have an all-black and gray colorway that adds to its streamlined look. This is further complemented by the laces that perforate it seamlessly -- with Cortica choosing to do away with the traditional inclusion of a tongue.
Meanwhile, the mesh and knit material is contrasted with a synthetic accent on the back of the heel that's linked to the sleek black rubber of the sole. Although substantially more affordable, the Infinity Knit 2.0 has a number of similarities to the iconic 'Yeezy Boost' from adidas.
Key Themes Behind This Trend
- Grayscale Knit Sneakers
- The trend of using mesh and knit material with all-black and gray colorways is a potential disruptive solution for sneaker manufacturers to offer alternatives to much higher-priced athletic shoes.
- Streamlined Sneaker Style
- Sneaker manufacturers can apply streamlined designs in their products and consider removing traditional elements and instead adopt more futuristic designs.
- Affordable High-tech Shoes
- Creating affordable versions of high-tech sneakers will allow low-earning professionals to enjoy the benefits of performance-enhancing footwear.
Where This Applies
- Sneaker Industry
- Footwear manufacturers can explore the use of innovative and technologically advanced materials to develop low-cost sneakers that are highly functional and equally stylish.
- Athletic Apparel Industry
- The trend of using innovative materials in sneaker design could impact the overall design of athletic apparel, allowing for sophisticated and lightweight apparel designs.
- Retail Industry
- Retailers can develop an online platform that offers shoppers discounted high-tech sneakers while maintaining the same quality and performance-enhancing benefits.
