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Improvised Fashiontography

Lanvin Team Made the Party the Setting for Their Fall Campaign

— May 13, 2009 — Fashion
A marvelous idea for an advertising campaign came upon the Lanvin team. During a socialite party for Acne Paper, Lucas and Albert used an event room full of guests as a backdrop for their fall winter 09/10 campaign fashion shoot.

Photographer Andreas Larsson cleverly blended male models with party goers at the Ritz in Paris, where the shoot took place. Erin O´Connor, Julie Verhoeven and Martine Sitbon were just a few of the attendees who ware surprise with the setting, but by the looks, everyone had fun with it. The exquisite interiors of the hotel are elegant with a glamourous vibe with a mixture of reality. They will defiantly add an innovating touch to Lanvin’s image.

You can check out the gallery above for a preview of the campaign and a video of the Lanvin Man Collection for Fall/Winter 2009-2010.
Trend Themes
1. Event-based Advertising - Using events and parties as backdrops for fashion campaigns presents an opportunity for immersive and interactive advertising experiences.
2. Blending Reality and Fashion - Incorporating real-life settings and individuals into fashion shoots disrupts traditional campaign structures and creates a more authentic and relatable aesthetic.
3. Interactive Campaign Previews - Offering sneak peeks and behind-the-scenes videos of fashion campaigns allows brands to engage with their audience and create anticipation for upcoming collections.
Industry Implications
1. Fashion - The fashion industry can embrace event-based advertising and blended reality to create unique and immersive brand experiences for their customers.
2. Hospitality - Hotels and event venues can leverage their spaces as unique backdrops for fashion campaigns, opening up new revenue streams and attracting fashion-related collaborations.
3. Media and Advertising - Media and advertising agencies can explore interactive campaign previews as a way to create buzz and engage audiences, offering unique content and experiences to their clients.
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