A photographer will likely tell you that the difference between a magnificent picture and a failure comes down to the treatment of light. Looking at the Hugo Boss Green FW11/12 campaign however reveals that this all-important ingredient has been amplified artificially through photo editing.
Male model Chad White poses with his female partner in each of these prints, wearing a colorful collection of casual looks. If there was ever any confusion between the subjects and their metropolitan backdrops, electric green halos serve well to frame the pair as the focus of each photograph.
The effect created may remind one of the northern lights, or perhaps of the visual achieved when waving a glowstick in front of a camera with a slow shutter speed. Either way, the Hugo Boss Green FW11/12 campaign offers an eye-catching aesthetic that's sure to draw attention to upcoming line of apparel.
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