Voluptuously Feminine Vintage Editorials

How To Spend It 2013 Showcases Past Hairstyles & Fashions

Samantha Gradoville models a series of modernized retro looks (and hair-dos) for How To Spend it October 2013. In terms of her coiffures, Gradoville sports a tight, pin-curled brunette look, voluminous auburn curls, platinum pixie-cuts, sculpted brunette bobs and larger-than-life lavender-gray blowouts, all styled by the extremely talented Shlomi Mor.

In terms of the fashion, Damien Fox put Gradoville in a series of sophisticated, womanly looks: luxe off-the-shoulder fur and elbow-length gloves, a voluminous, pleated floral skirt with a matching trench coat and bustier, and many sculptural, shapely dresses. The looks were accessorized with floral retro frames, polka-dotted scarves, caplets, silhouette-enhancing belts and a variety of bags – from a sleek clutch to a crocodile handbag.

The end result is a photo-shoot that appreciates and embraces the silhouettes, textures and patterns of the past.

Retro Fashion
Disruptive innovation opportunity: Explore ways to modernize and update vintage fashion styles to meet the demands of contemporary consumers.
Hairstyle Revival
Disruptive innovation opportunity: Develop new techniques and products to recreate popular retro hairstyles with a modern twist.
Accessory Revival
Disruptive innovation opportunity: Design and produce retro-inspired accessories with a contemporary twist to cater to consumers' love for vintage aesthetics.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Collaborate with fashion designers and brands to create collections that seamlessly blend retro and contemporary elements.
Beauty
Disruptive innovation opportunity: Develop and market products and services that enable consumers to easily recreate vintage hairstyles with a modern touch.
Accessories
Disruptive innovation opportunity: Partner with designers and retailers to produce and sell retro-inspired accessories that cater to the growing demand for vintage fashion.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 82%
Freshness 8%