Streetwise Hippie Fashion

The 'Hippie Hippie Chic' Editorial Celebrates the Romantic Hippie Era

In its vibrant new editorial, How To Spend It Magazine celebrates the strength and romanticism of the iconic hippie era. Each ensemble on display throughout the editorial features bright colors, flowing fabrics and a lot of whimsicality.

Model Anouk Torsing carries each outfit perfect. With her pale, angular features and strong gaze, she complements her ensemble's eye-catching patterns.

While all of the looks featured in this editorial are fun, there is one outfit in particular that cannot possibly be forgotten. It consists of a ballooning purple skirt, a green tweed jacket, a chunky emerald necklace and a mint-green tennis visor. It's the mismatch of the different pieces that makes this ensemble particularly interesting. While each article clashes against the next, they somehow work together to create a laissez-faire atmosphere. With outfits like this, 'Hippie Hippie Chic' captures the carefree mentality of the hippie movement with the utmost authenticity.

Vibrant Hippie Fashion
Opportunity for fashion designers to create bright and whimsical ensembles inspired by the iconic hippie era.
Mismatched Styling
Opportunity for fashion accessories brands to experiment with combinations of contrasting patterns and colors.
Carefree Aesthetic
Opportunity for beauty brands to create makeup and hair products that enhance a laid-back, bohemian look.

Sectors Adopting This

Fashion Design
Disruptive Innovation Opportunity: Designing clothing that embraces vibrant colors, flowing fabrics, and a whimsical aesthetic inspired by the hippie era.
Fashion Accessories
Disruptive Innovation Opportunity: Developing accessories that combine mismatched patterns and colors to create bold and attention-grabbing looks.
Beauty
Disruptive Innovation Opportunity: Creating beauty products that help achieve a carefree, bohemian aesthetic with natural-looking makeup and tousled hair.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 67%
Freshness 8%