After previously collaborating on the 'N.9000 Saturday Special' Hanon and Diadora have joined forces yet again for a new adaption of the retro sneaker silhouette, this time called the 'Alternative Route.'
For the design, the two labels took inspiration from the UK transit system in the 1980s, which is where the vivid teal and blue that complement the suede uppers are taken from. These cool tones are countered with bright red leather components that are included along the sides of the uppers, and extends to the backs of the heels and below the laces. Hanon and Diadora's branding is featured boldly on the sides of the midsoles, tongues, and insoles, while the silhouette's name can be spotted on the heels alongside more dual-branding.
Image Credit: Diadora
Key Themes Behind This Trend
- Transit-inspired Fashion
- Opportunity for brands to create unique designs using transportation-related themes and colors.
- Retro Sneaker Collaborations
- Opportunity for brands to collaborate and revamp popular sneaker silhouettes with modern twists.
- Bold Branding on Sneakers
- Opportunity for brands to prominently display their logos and names on their products for increased brand visibility.
Where This Applies
- Fashion
- Fashion industry can benefit from incorporating transit-related themes and bold branding into their products.
- Footwear
- Opportunity for footwear companies to collaborate with other brands to update and modernize classic sneaker silhouettes.
- Marketing and Advertising
- Opportunity for marketers to use bold branding on products to increase brand recognition and visibility.
