If you feel like glowing on your snowboard then you should put the Burton Light Camo Jacket on your wish-list. Artist Chuck Anderson, known for his lighting effects in his artwork has created an amazing â€œLight Camoâ€ jacket. If not with your snowboard tricks, then with this cool jacket you will surely attract all the attention on the slopes. It will probably be available this winter.
Implications - Consumers have a strong desire for recognition in the modern world, and products that offer this sense of individuality feed this need. Businesses must remember that products that help personalize an individual are in high demand, as many customers feel lost with items that are just one of many. A company that designs products with originality and flair are sure to gain attention from buyers.