The Fonderie 47 Inversion Principle is a watch, made by Swiss watchmaker Fonderie 47, that is made in part from steel from an AK-47 assault rifle. The watch even has subtle design cues borrowed from the firearm. A portion of revenue from watch sales is to be directed towards disarming efforts in Africa.
The watch's most unique point -- other than the fact that it contains AK-47 parts -- is the fact that it does not have conventional watch hands. Its second hand moves only once every three seconds, so each minute is marked by only a third of the glass dial. As each hand records a minute, it passes out of sight and is replaced by the next arm at the start of the dial.
The Fonderie 47 Inversion Principle watch is available in a highly limited edition run of 20 pieces, and costs a cool $195,000.
What Makes This Trend Stand Out
- Weapons Upcycling
- Upcycling weapons to create high-end products, such as watches, can create a unique selling point and an opportunity to support important causes.
- Integrated Social Responsibility
- Integrating social responsibility into luxury products can increase brand value and appeal to socially conscious consumers.
- Non-conventional Time-telling
- Creating bold and unique ways of displaying time can generate interest and differentiate products in the luxury market.
Sectors Adopting This
- Luxury Watches
- The luxury watch industry can take advantage of upcycling to offer exclusive products with strong social messages.
- Fashion Accessories
- Designers of fashion accessories can adopt upcycling practices to create new unique products and promote sustainability.
- Social Responsibility
- Companies in various industries can integrate social responsibility initiatives into their products and services to support important causes and improve brand reputation.
