The FC Real Bristol SS11 lookbook features awesome sporty fashion playfully displayed on animated mannequins. Split between two styles of clothing the line features both casual styles as well as soccer-focused athletic apparel.
From the beach to the soccer field, the dressed-up dolls in the FC Real Bristol SS11 lookbook showcase how the styles can fit a variety surroundings regardless of who or what is wearing them.
Implications - Society has become overly saturated with advertising causing consumers to gradually become desensitized to cliche strategies. These consumers now only absorb information from images that are shocking or have very unique designs as they are memorable. Companies can draw attention to their marketing campaigns by incorporating these elements into their graphics.