Reebok and Pyer Moss have collaborated yet again on a new ‘Experiment 4 Fury Trail’ sneaker. The silhouette, which debuted in 2020, was created by Pyer Moss founder Kerby Jean-Raymond, who was recently promoted to Reebok’s Vice President of Creative Direction. The sneaker initially debuted in ‘Old White’ and ‘Emergency,’ and has now been transformed using a bright green shade composed of ‘Celadon,’ ‘Sushi Green,’ and ‘Storm Glow.’
The two-layer tongue of the ‘Experiment 4’ is still the shoe's most distinctive characteristic, as it is constructed using a rubberized leather mudguard. The integrated lacing mechanism is covered with molded TPU shroud, and the velour lining provides a plush feel on foot. A rubber trail outsole is also included for better grip and durability, and an EVA midsole provides lightweight cushioning.
The new ‘Experiment 4’ is available now on the Reebok website.
Image Credit: Reebok, <a rel='nofollow' href='https://hypebeast.com/2022/11/reebok-experiment-4-fury-trail-by-pyer-moss-sushi-green'>hypebeast</a>, <a rel='nofollow' href='https://www.reebok.co.uk/experiment-4-fury-trail-by-pyer-moss/GY9893.html'>reebok</a>
What's Driving This Trend
- Technical Sneaker Collaboration
- There is an opportunity for more collaborations between athletic brands and fashion designers to create unique and functional technical sneakers.
- Sustainable Athletic Footwear
- Companies can innovate by focusing on creating sustainable and eco-friendly athletic footwear using recycled materials.
- Innovative Shoe Design
- An opportunity exists for brands to push the boundaries of traditional shoe design by incorporating unique materials and features for both aesthetic and performance purposes.
Who This Affects Most
- Athletic Footwear
- The athletic footwear industry can continue to innovate with bold new designs and sustainable materials.
- Fashion Design
- Fashion designers can collaborate with athletic brands to bring their unique design aesthetic to the world of technical sneakers.
- Outdoor Recreation
- Companies focused on outdoor recreation gear can incorporate innovative sneaker designs into their product lines.
