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Specialty Skater Sneakers

The Ellesse Fab 5 Assist 1 Street On Fire Shoe is Custom Made

— October 19, 2012 — Fashion
The Ellesse 'Fab 5 Assist 1 Street On Fire' shoe is the latest collaborative piece to come of the menswear line and its recent partnership with the Milan-based skate store Special. Titled Special X Ellesse, the street savvy duo has worked to make the shoe of mass appeal to male athletes.

The white, navy and red tones accord this Ellesse sneaker line with a laid-back minimalist appeal. The company has in the past worked with the AMEN and atmos labels, displaying its preference for cooperative fashion projects.

Unabashed branding is also essential to this custom Special collection. Ellesse's name and basketball-shaped emblem is found on the front, sides and within the shoe, making no mistake of the items origins.
Trend Themes
1. Collaborative Fashion Projects - The Ellesse 'Fab 5 Assist 1 Street On Fire' shoe is a successful example of a collaborative fashion project, showcasing the opportunity for brands to join forces and create unique products.
2. Laid-back Minimalist Appeal - The white, navy, and red tones of the Ellesse sneaker line appeal to the minimalist trend in fashion, providing an opportunity for brands to create simple yet stylish designs.
3. Unabashed Branding - The prominent branding of Ellesse's name and basketball-shaped emblem on the shoe reflects the growing trend of unabashed branding in the fashion industry, offering opportunities for brands to boldly showcase their identity.
Industry Implications
1. Sports Apparel - The Ellesse 'Fab 5 Assist 1 Street On Fire' shoe is designed for male athletes, highlighting the potential for disruption and innovation in the sports apparel industry.
2. Streetwear - The Special X Ellesse collaboration targets the streetwear market, providing an opportunity for brands to tap into this popular and influential fashion trend.
3. Sneaker Manufacturing - The custom made Ellesse sneaker demonstrates the potential for disruption and innovation in the sneaker manufacturing industry, where customized and limited-edition releases are gaining popularity.
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