The Elle Australia June 2014 editorial featuring model Gertrud Hegelund features a rather relaxed take on fashion for the Summer 2014 season. Hegelund is found posing in loose, pajama-like apparel, a choice that resonated well with the inviting home in which this photoshoot was taken.
Stylist Sara Smith opted for polka dot sweaters and thick knits, pieces that one would often wear in the morning or at night. At the same time, Smith updated the comfortable ensembles with crop sweaters, long overcoats and structured shorts, garments that are seldom paired with typical pajama sets.
Photographer Stefania Paparelli kept the entire scene muted with a black and white filter, revealing few colors aside from faded beige tones. This again contributed to the laid back feel of this Elle Australia production.
What's Driving This Trend
- Relaxed Fashion
- Opportunity for fashion brands to focus on loose, pajama-like apparel for a comfortable and relaxed summer look.
- Mixing Styles
- Chance for fashion stylists to experiment with combining traditional pajama pieces with more structured garments for a unique and modern outfit.
- Muted Aesthetic
- Potential for photographers and designers to explore black and white filters and faded beige tones to create a laid-back atmosphere in fashion editorials.
Who This Affects Most
- Fashion
- Fashion brands can tap into the trend of relaxed fashion by designing and marketing loose, pajama-like apparel.
- Styling
- Stylists can offer their expertise in combining traditional pajama pieces with structured garments, opening up new styling possibilities.
- Photography
- Photographers can experiment with black and white filters and muted tones to create a laid-back aesthetic in fashion editorials and photoshoots.
