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Gold Standard Basketball Shoes

The Nike Elite Gold Collection is Inspired by Elite NBA Players

— May 1, 2014 — Fashion
The Nike Basketball Elite Gold series is a trio of basketball shoes that honor three of the elite NBA players, LeBron James, Kobe Bryant and Kevin Durant. While Bryant has left his mark on scores of NBA playoff games in the past, James and Durant are looking to make their presence felt this post-season.

The LEBRON 11 Elite, KOBE 9 Elite and KD VI Elite shoes were all designed with input from the stars themselves, and taking into account their championship-standard specifications.

This highlights of this trio of elite NBA player-inspired shoes are the royal gold hues, premium materials, advanced construction techniques and input from the three stars themselves.

The Nike Basketball Elite Series Gold Collection will be made available June 6 on Nike's website and select global retail locations.
Trend Themes
1. Athlete-inspired Basketball Shoes - Disruptive innovation opportunity: Collaborating with professional athletes to design and create basketball shoes that meet their championship-standard specifications.
2. Premium Materials and Construction Techniques - Disruptive innovation opportunity: Developing new techniques and materials to create high-quality and durable basketball shoes that enhance performance.
3. Limited Edition Sneaker Collections - Disruptive innovation opportunity: Creating exclusive and highly sought-after sneaker collections that appeal to basketball fans and collectors.
Industry Implications
1. Footwear Manufacturing - Disruptive innovation opportunity: Incorporating athlete input and new materials into the production process to develop cutting-edge basketball shoe technology.
2. Sports Apparel Retail - Disruptive innovation opportunity: Partnering with professional athletes to release limited edition sneaker collections and capitalize on the growing demand for unique sports footwear.
3. Athletic Performance Research - Disruptive innovation opportunity: Conducting studies and experiments to optimize basketball shoe design and technology to enhance athlete performance.
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