Deconstructed Canvas Menswear

Edward Cuming's Motion Sickness Collection is Artfully Crafted

Patchwork tees, wide-legged shorts and deconstructed jackets are memorable staples from Edward Cuming's "Motion Sickness" collection. Based in Sydney, Australia, the designer is currently studying fashion at IED Barcelona.

Despite of being a student, Edward Cuming showcases his immense talent for design with his Spring/Summer 2014 lookbook that highlights his vanguard and fashion-forward menswear staples. When creating the line, the designer took inspiration from a three day expedition to the Sahara Desert that exposed him to extreme climate changes he had seldom experienced before.

Fusing deconstructed silhouettes with artful color manipulations, the designer creates modern pieces of wearable art. His masculine silhouettes are loosely based on traditional Moroccan wear and combine neutral fabrics with pops of kaleidoscopic hues.

Patchwork Tees
Opportunity for disruptive innovation in the fashion industry by creating unique and customizable patchwork tees for consumers.
Wide-legged Shorts
Opportunity for disruptive innovation in the fashion industry by designing sustainable and technologically advanced wide-legged shorts for active and fashion-conscious individuals.
Deconstructed Jackets
Opportunity for disruptive innovation in the fashion industry by developing innovative and functional deconstructed jackets using smart textiles and advanced manufacturing techniques.

Industries Being Reshaped

Fashion Industry
Opportunity for disruptive innovation in the fashion industry by incorporating sustainable and eco-friendly practices throughout the entire supply chain.
Textile Industry
Opportunity for disruptive innovation in the textile industry by developing new materials and fabrics that offer enhanced performance and versatility.
Art Industry
Opportunity for disruptive innovation in the art industry by exploring the intersection of fashion and art, creating unique collaborations and immersive experiences for consumers.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 51%
Freshness 8%

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