Panasonic Automotive—a global expert in infotainment solutions and connectivity—debuted at CES last year, a fully connected SPYDR eCockpit that is claimed to be next-generation. The system made use of the company's proprietary SkipGen 3.0 in-vehicle infotainment system, as well as Google's Android Automotive OS.
At CES 2021, the SPYDR platform was enhanced with a new augmented reality head-up display. In combination with artificial intelligence, the tech can render near-field and far-field content, displaying speed and pedestrian detection. In addition, the AR HUD relies on eye-tracking technology "to project information at a driver's level of sight." The tech behaves in similar ways as a GPS display.
During a press event on Monday, Scott Kirchner—the president of Panasonic Automotive—shared that the company is working toward realizing a vision that "makes the cabin of a vehicle like a second home."
Image Credit: Panasonic
Key Themes Behind This Trend
- Connected Ecockpits with AR HUD
- The integration of augmented reality into connected eCockpits presents an opportunity for companies to enhance the driving experience by providing personalized information to the driver's line of sight.
- Skipgen 3.0 In-vehicle Infotainment System
- Developing innovative and intuitive in-vehicle infotainment systems can disrupt the automotive industry by enhancing the digital experience for passengers and drivers alike.
- AI-powered Near-field and Far-field Display
- Combining AI with advanced display technology can create disruptive opportunities for companies seeking to improve safety and situational awareness in connected eCockpits.
Where This Applies
- Automotive Industry
- Enhancing the driving experience through the use of innovative and connected eCockpit technology is a disruptive opportunity for automakers and their suppliers.
- Consumer Electronics Industry
- Developing advanced displays and user interfaces, such as those found in connected eCockpits, is a disruptive opportunity for consumer electronics companies seeking to expand their market share into the automotive industry.
- Information Technology Industry
- The integration of AI-powered systems into connected eCockpits presents disruptive opportunities for information technology companies looking to provide advanced software and services to automotive manufacturers and suppliers.
