Finnish fashion designer Heli Miikkulainen-Gilbert's personal choice when it comes to fur falls neither under the animal skins, nor the synthetic faux furs. Considering she loves the warmth and luxury of furs, she created a new form of eco-friendly fur in the 'Rya' rug coat ('ryijy' in Finnish). The piece shows a classic hand-stitched Scandinavian textile reinterpreted in a modern way, resulting in a more fitted woolen garment. The material is like furs in terms of its performance. The difference is in detail and environment friendliness, not to mention the everyday wearability and multi-functionality, which is inspired by the busy career ladies.
A Golden A' Design Award 2013-14 winner, the 7-in-1-coat makes a great travel companion; one can wear the whole coat while proceeding to the gate and be confident in the fact that they'll be appropriately dressed for whatever weather. Over the past dozen of Winters, the Eco Furs have been tested internationally in different winter climates. That has helped Heli in developing the qualities of the award winning coat and the other recent pieces into perfection. The clever production technique allows editing the images in the tuft, should they start to bore the owner later in life.